New Recruitment Campaign Boosts Manufacturing in Emmendingen
With new visuals, additional advertising formats, and a strong regional presence, Sutter is launching a new recruitment campaign for its manufacturing division. The campaign focuses on the people who help shape the site every day: employees from production, assembly, and logistics. It offers authentic insights into everyday work life and is specifically aimed at potential new colleagues from the region.
- Published:
- Author: Sutter Medizintechnik GmbH
- Category: Sutter as an employer | A Workplace in Motion
With new visuals, additional advertising formats, and a strong regional presence, Sutter is launching a new recruitment campaign for its manufacturing division. The campaign focuses on the people who help shape the site every day: employees from production, assembly, and logistics. It offers authentic insights into everyday work life and is specifically aimed at potential new colleagues from the region.
Employees Take Center Stage in the Campaign
For the new recruiting campaign, employees were photographed on-site at the modern production facility in Emmendingen. The images feature people from various manufacturing areas and lend an authentic touch to the employer’s messaging.
The campaign highlights what sets the location apart: a modern work environment, a sense of regional connection, and the opportunity to contribute to medical technology products. The employees represent the diversity of roles within manufacturing.
Regional visibility where people are on the go
The campaign visuals are being used in numerous regional advertising formats. These include perimeter advertising at local sports clubs, digital advertising spaces in home improvement stores and supermarkets, as well as fence banners and flyers.
In addition, the visuals will also be displayed on the screens of Emmendingen’s city buses in the future. The goal is to reach people directly in the local area and draw their attention to career opportunities in manufacturing.
Social Media Recruiting for Targeted Candidate Outreach
Another key component of the recruiting strategy is our partnership with one of Germany’s largest social media recruiting agencies.
Through data-driven campaigns, we reach both actively seeking and passive candidates on digital platforms, including Instagram, Facebook, and TikTok. The focus is particularly on positions in assembly, warehousing, and prefabrication.
The combination of regional advertising efforts and digital outreach creates a multi-stage recruiting approach that reaches diverse target groups.
Manufacturing plays a central role at the Emmendingen site. With its new campaign, Sutter aims to inspire people from the region to pursue careers in production, assembly, and logistics, and to strategically expand its existing teams. The combination of authentic employees, regional visibility, and digital recruiting is intended to help attract new talent to the medical technology sector.
Careers at Sutter Medizintechnik
Shape your future with us
Would you like to learn more about Sutter Medizintechnik as an employer? Visit our German-language careers page to gain insights into our work environment, our corporate culture, and current career opportunities.
FAQ
The campaign is primarily aimed at applicants for positions in assembly, warehousing, prefabrication, and other manufacturing roles.
The images will be displayed regionally through sports clubs, digital advertising spaces, flyers, fence banners, and, in the future, on city bus displays as well.
Real employees provide insights into their day-to-day work and introduce the people behind the production processes.
To people in the region who are interested in careers in manufacturing and medical technology.
Social media campaigns reach both active job seekers and potential new employees.
Interested individuals can find information about job openings and how to apply on the company's German-language careers website.